Friday, January 26, 2007

New! Diffusers


Aromatherapy is the use of essential oils to enhance the harmony and well being of body, mind and spirit. These new stylish Diffusers are designed for ease of use and comfort. They are perfect for use in the home or the office.


Enjoy the new selections!

Aroma Shell Electric Diffuser

Aromatherapy Inhaler

MIO Mini Diffuser

SpaScenter Electric Diffuser

UltraSonic Nebulizer Pro

Diffuser Refill Pads

Back In Stock

Back in Stock this week.

Birch Sweet Essential Oil

Camphor Essential Oil

Carrotseed Essential Oil

Cassia Essential Oil

Chamomile Moroc Essential Oil

Jojoba Golden Organic Carrier Oil

Wintergreen Essential Oil

CarScenter Electric Diffuser

Scentball Electric Diffuser

Friday, January 19, 2007

Essential Oils Quality

Essential Oil Quality

As appeared in AROMASCENTS Magazine
Issue 36 Winter 2006

BY TODD CLARK, VP OF OPERATIONS
at New Directions Aromatics

In the previous chapters we looked at how Perception vs. Reality can affect buying patterns, and Spiritual and Organoleptic methods of testing oils. In this, the third chapter, we will begin to look at more scientific methods of evaluation.


PART 3: General Physical Measures (Refractive Index, Specific Gravity and Optical Rotation).

While many scientific methods of evaluating products can be quite expensive, it is surprising how affordable some of the techniques can be. In this chapter we will focus on three that meet this criteria: Refractive Index, Specific Gravity and Optical Rotation.

Refractive Indexes are generated by measuring the angle of incidence when a ray of light passes from one medium into one that is more dense. Think of a simple glass of water. Now place a pencil in the glass and the angle of the pencil will appear to change in the water. Different substances will produce different angles that can be measured with affordable hand held devices.

Each oil has a specific refractive index, and by measuring this using a refractometer, the authenticity of oils can be established. An important point to remember is that this is easily influenced by temperature. For this reason refractive indexes are often displayed as a range. When testing against benchmarks it is important that the same temperatures be present.

Specific Gravity is simply the gravity of a substance in comparison to an equal volume of water (distilled, typically 20 degrees Celsius) expressed as a ratio. Results greater than 1 indicate a product that is more dense than an equal volume of water. Less than 1 indicates a product less dense than an equal volume of water. Oils tend to be under 1.

Results using this method are sometimes difficult to reproduce. For that reason specific gravities are often given with an acceptable range. An example of how this can assist with quality evaluation is comparing the accepted specific gravity range of a product against the common agents used for adulteration of that product.

If an essential oil normally had a specific gravity range of 0.85 to 0.90, and the most common adulterating agent for that oil had a specific gravity of 0.78 to 0.82, one would expect the specific gravity of an adulterated product to be below 0.85.

Lastly, we have Optical Rotation. Substances that have the ability to rotate a plane of polarized light are termed Optically Active. Counterclockwise rotation is referred to as laevorotatory, and is symbolized by ‘l–‘. Clockwise rotation is dextrorotatory, and this is symbolized by a ‘d-‘.

A single substance can have different molecular orientations, but still have the same molecular weight and formula. By using Optical Rotation we can determine how the differences will affect quality, as well as identifying in some instances natural versus synthetic compounds. An example is as follows:

Citronellol exists in many oils. However, not all Citronellols have the same molecular orientation. If Optical Rotation is applied, the l-citronellol is thought to have a superior rose odour than the d-citronellol variety despite both being exactly the same in formula. The orientation of the various elements (carbon, hydrogen, etc…) can play a significant role in your final product.

Each of these methods has a large volume of technical information available on-line so even a novice could get started. They are common in our industry, and most importantly, they are unlikely to cost you an exorbitant amount of money.

In the next chapter we will look at the Gas Chromatographs.

Thursday, January 18, 2007

New Arrivals

Just Arrived!

Cedarwood Atlas Organic Essential Oil

Lemon Organic Essential Oil

Rose Damask Absolute (Turkish)

Babassu Carrier Oil

Poppy Seed Carrier Oil


Monday, January 15, 2007

Back in Stock

Back in Stock from last week.

Cherry Kernel Carrier Oil

Walnut Carrier Oil

Silk Amino Acid

Silk Peptide

Chrysanthemum Botanical Extract

Fenugreek Botanical Extract

Ginko Biloba Leaf Botanical Extract

Grapeseed Botanical Extract

Green Tea Botanical Extract

Hawthorn Berry Botanical Extract

Olive Leaf Botanical Extract

Rosehips Botanical Extract

Monday, January 08, 2007

Differences between Eucalyptus Species

Eucalyptus Blue Mallee Essential Oil
Eucalyptus Blue Mallee (Eucalyptus Polybractea) is a deeply rooted perennial tree that is mainly found in Victoria and New South Wales in Australia. The Blue Mallee specie has the highest antiseptic cineol content and therefore is one of the strongest antiseptics among the Eucalyptus. It can also be used to combat the effects of colds and flu. Has a fresh, camphorous aroma with a hint of peppermint.

Eucalyptus Globulus Essential Oil
Eucalyptus Globulus originated from Tasmania, Victoria and New South Wales but is now grown in many different parts of the world including China. Eucalyptus Globulus is fantastic on skin ailments (Burns, blisters, wounds, insect bites, lice, and skin infections), as well as to combat the effects of colds and the flu. There is also a history of Eucalyptus essential oil being applied to sore muscles and joints.

Eucalyptus Peppermint Essential Oil
Eucalyptus Peppermint (Eucalyptus Dives var C) is commonly known as “broad-leaved Peppermint”, and is native to South-Eastern Australia. It is reputed to have excellent properties as an anti viral, antiseptic, expectorant and as a cleansing and cooling agent. With a peppermint-like aroma, it is considered refreshing and up-lifting. The leaves are rich in piperitone but low in eucalyptol, which can be a skin irritant for some.

Eucalyptus Radiata Essential Oil
Eucalyptus Radiata
is commonly known as “narrow-leaved Peppermint” and is mainly grown in Victoria and New South Wales in Australia. It contains a high percentage of cineol, also known as eucalyptol, popularly used to relieve colds and congestion. Eucalyptus Radiata is preferred over Eucalyptus Globulus because it is less harsh, more pleasant to inhale and less likely to irritate the skin. It can also be used on sore muscles and joints and also as an antiseptic. It has a crisp, clean, camphorous aroma with back notes of citrus/floral.

Eucalyptus Staigeriana Essential Oil
Eucalyptus Staigeriana
is also known as Lemon Iron Bark or Lemon-Scented Ironbark and can be found mainly in North Queensland and Eastern Australia. It has a lemon-scented aroma and can be used as anti viral, antiseptic, expectorant, anti-inflammatory and a digestive stimulant. It is not cineol-rich, so can be used people with sensitive skin.





New Exotic Butters & Oils

Just arrived! Exotic butters and oils.

Avocado Butter

Grapeseed Butter

Pumpkin Seed Butter

Sweet Almond Butter

Peach Kernel Carrier Oil

Tamanu Madagascar Carrier Oil

Thursday, January 04, 2007

Review Winner

Congratulations to Joely Howard for winning this months $100 dollar prize! Joely was randomly picked from all the product reviews that came in the last month on our website.

Remember, any product review posted from now until the end of the month will be eligible to win a $100 dollar gift certificate

Every review counts as an entry, so the more you write the better your odds!

Good Luck!

Tuesday, January 02, 2007

Arrivals

Just arrived for the New Year!
  • Tea Tree Organic Essential Oil
  • Eucalyptus Australiana Organic Essential Oil
  • Eucalyptus Blue Mallee Organic Essential Oil (New)
  • Lavender Organic Essential Oil
  • Kunzea Essential Oil
  • Lemon Myrtle Essential Oil
  • Tea Tree Lemon Essential Oil
  • Eucalyptus Radiata Essential Oil (New)
  • Eucalyptus Staigeriana Essential Oil (New)
  • Eucalyptus Peppermint Dives C Essential Oil (New)
  • Eucalyptus Blue Mallee Essential Oil (New)
  • Hazelnut Carrier Oil
  • Macadamia Carrier Oil
  • Geranium Egyptian Essential Oil
  • Vitamin E MT 50 - USP Grade
  • Vitamin C